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Archie Comics cancelt Riverdale Reborn Kickstartercampagne

 

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Posted 18/05/2015 by

Vorige week brachten we het nieuws dat Archie Comics niet alleen Archie, één van de langst lopende reeksen uit de Amerikaanse stripgeschiedenis, zal herstarten met een nieuwe nummer #1, maar ook nog eens drie andere titels zou lanceren. Voor dit Riverdale Reborn-initiatief, bestaande uit nieuwe reeksen rond Archie’s vrienden Kevin Keller, Betty & Veronica en Jughead, lanceerden ze echter een Kickstartercampagne. Dat een uitgever die al meer dan 75 jaar bestaat en verschillende licensing deals heeft, een crowd-funded campagne als deze startte, schoot duidelijk bij heel wat mensen in het verkeerde keelgat.

Archie heeft de Kickstarter, na een klein weekje en ongeveer 10% van de behaalde doelstelling, dan ook stopgezet. De spinoffreeksen rond Archie’s vrienden komen er nog wel aan, maar zullen nu langer op zich laten wachten. De fans die de Kickstarter gesteund hebben krijgen een speciaal bedankbriefje. De nieuwe Archie #1 door Mark Waid en Fiona Staples staat nog steeds gepland voor een release in juli.

De volledige reactie van Archie kan je hieronder lezen. Kunnen we hier weer spreken van een overwinning van de activisten?

We launched the “New Riverdale” Kickstarter as a unique and innovative way to celebrate the company’s upcoming 75th anniversary and to bring attention to some new titles that we are extremely excited about—JUGHEAD by Chip Zdarsky, BETTY AND VERONICA by Adam Hughes and LIFE WITH KEVIN by Dan Parent and J. Bone. We decided to dive into crowdfunding as an energetic, interactive and different method to raise money to help expedite the launch of these titles. The chance to engage with you, our fans, directly was really appealing to us, and we’re extremely grateful and honored by the support and pledges we’ve received.

While the response to these new titles has been amazing, the reaction to an established brand like Archie crowdfunding has not been. Though we saw this as an innovative, progressive and “outside-the-box” way to fund the accelerated schedule we wanted to produce these books, it became another conversation, leading us further away from the purpose of this whole campaign: to get these amazing books in the hands of fans faster than we could on our own. While we fully expected our goal to be funded, it was no longer about the books and how amazing they will be. We don’t want that. This is why we’re shutting this Kickstarter down today.

We don’t regret trying something new. It’s what Archie’s been about for the last six years. We will continue to be a fearless, risk-taking and vibrant brand that will do its best to embrace new platforms, technology and ways to interact with you, the fans. As a company, we have always prided ourselves on pushing boundaries and challenging expectations and perceptions.

The wonderful New Riverdale titles we wanted to launch will still come out—albeit not as quickly as we would have hoped had we attained the funding via Kickstarter. We believe in these books and know they’ll find an audience in comic shops, fueled by great stories and amazing creators.

We’d like to thank the great team at Kickstarter for their guidance and feedback and the entire staff at Archie Comics for their endless hours of hard work and dedication to this very special initiative.

And, most importantly, to you, our fans that pledged money to this Kickstarter—we thank you. Not only do we thank you, but we still want to interact directly with you. Your dedication, love of Archie and his friends and endless positivity are examples to all.

We would love to keep in contact with all of the fans who wanted to contribute to our project. If you were one of our Kickstarter backers, please send an e-mail to publicity@archiecomics.com so that we may gather your e-mail addresses and send you all special thank-you gifts as tokens of our indescribable appreciation.

Your support means the world to us.

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Arno

 
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